3.+Task



**Task**


 * Your Question: Are Robert Doyle's comments justified? Do you think bikes are: **
 * ** Old fashioned? **
 * ** Inefficient? **
 * ** Expensive? **
 * ** Slow? **
 * Does a car suit you just fine? **
 * Here's your chance to make an informed opinion... **

**﻿ Your task:** You are required to create an advertisement to promote your opinions on bike riding. You are to design a creative and thought provoking campaign. This advertisement needs to be directed towards the Mayor and our fellow Melbournians. Your advertisement is to be completed in a group of four (your teacher will allocate groups once you have submitted all the required work). You can choose from one of the following mediums to present your stance:




 * 1. Radio **

Think about who you are directing your radio advertisement to and why, this includes: age, demographic, [|radio station]. What tone of voice will be effective? What sound effects do you think will intrigue and motivate your audience? You will be expected to make a one minute radio advertisment as your end product. This sounds like an easy task, however getting a clear message across to your audience in such a short time frame is a challenge. You will be provided with a computer and microphone so that this can also be set up as a podcast. You will need to write your script out before you record it.

 **2. T.V.** Think about who you are directing your advertisement to and why, this includes: demographic, age group, t.v. station. What visual images will you need to show? The television advertisement must be between two and three minutes. You will be provided with a video camera and recording equipment. You will have access to a video camera, speakers and a microphone.



**3. Newspaper**

Your article will need to catch public attention so they don't just turn over the page! The article/advertisment will need to be both visually aesthetic and written in a clever way to capture your audience. Think about which paper you wish to place your advertisement in - [|The Age], [|The Herald Sun], [|The Australian], your local newspaper. The size of the article is your choice, but it must be relevant to the newspaper you choose. You will need to draft your article first, then, Microsoft Publisher, present your work electronically.

